Potter Cowan is pleased to announce a new partnership with Bushboard, a Wilsonart company and one of the UK's leading worktop manufacturers, further strengthening its product offering for customers across Northern Ireland and the Republic of Ireland.
The partnership brings together two businesses with long-standing reputations for quality and service. As Potter Cowan prepares to celebrate 80 years in business next year, the collaboration with Bushboard, which has been manufacturing innovative worksurfaces in the UK since 1955, reflects a shared commitment to craftsmanship, innovation and putting customers first.
The partnership, which commenced in March, was officially celebrated at a launch event on Friday 3rd July at Potter Cowan's Belfast headquarters, where approximately 60 customers, suppliers and industry professionals gathered to mark the occasion.
As part of the partnership, Potter Cowan will become the exclusive stockist of the Omega Select collection from Bushboard, giving customers access to 34 contemporary worktop decors. Seven of the most popular decors will be held in stock and available immediately, with the remaining collection available to order.
The collaboration reflects a shared commitment to quality, customer service and long-term relationships. By partnering with Bushboard, Potter Cowan is expanding the choice available to its customers while aligning with a manufacturer recognised for exceptional product quality, innovative material technology, UK manufacturing and reliable service.
Stephanie Braniff, Head of Sales at Potter Cowan, said:
“Our customers are looking for quality products, reliable availability and trusted advice, and this partnership delivers on all three. The Omega Select collection is a fantastic addition to our portfolio, offering a wide range of contemporary finishes to suit both residential and commercial projects. We're proud to become the exclusive stockist of the collection and look forward to working closely with Bushboard to provide an outstanding experience for customers across the island of Ireland."
Bushboard has been designing and manufacturing worksurfaces in the UK for more than 90 years, combining smart material technology, advanced manufacturing processes and practical innovation to create stylish surfaces that are durable, easy to install and simple to maintain. The Omega Select range offers a wide choice of contemporary worktops for both residential and commercial projects.
The addition of the collection further enhances Potter Cowan's growing portfolio and supports its ambition to become Bushboard's largest distributor across the island of Ireland.
George Emms, UK & Ireland Sales Director at Wilsonart, said:
"Bushboard has a proud heritage of UK manufacturing and product innovation, and in forming strategic partnerships like this, is key to ensuring our collections reach customers through trusted, expert distributors. Potter Cowan's strong market position and ambitious growth plans make them a pivotal partner for the next stage of our journey into the Irish KBB sector. We are delighted to be working together and are excited about the opportunities this collaboration creates for both businesses in the years ahead."
The launch event offered customers the opportunity to experience the new range first-hand, meet representatives from both businesses and learn more about the products and support available through the new partnership.






